
Midlife Career Shifts Are Real. So Is the Stress.
You’re not alone if you’re thinking about a new direction.
You need to know what you don't know. Now.
How and when will we reach our financial freedom number?
Am I financially ready to make a career shift or build a company?
How do I know if my investments are doing what they should be doing?
Budgeting apps leave you overwhelmed. Traditional advisors are expensive and slow to respond. You need fast, affordable answers—tailored for where you are now.
Structured Guidance That Fits Your Life
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Tell Us What’s Changing
Get instant access to an AI-powered guide. In a private and secure conversational chat, we'll get to know your household details, career goals, assets, and expenses. No spreadsheets. No forms or data entry. Just your story.

WELCOME

YOUR ROADMAP
Level 3: Flexibility
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See Your Options—Visually
Get a clear, interactive scenario map of your financial future. Adjust milestones, test “what if” questions, and see the impact of your choices—like taking a year off, switching fields, or launching your own thing.

TODAY'S COACHING

TODAY'S LESSON
03
Get Proactive Guidance
Adjust "what if" scenarios and pick your fully-funded path. Get proactive guidance with a playbook of recommended actions and automated check-ins to keep you on your path.


SPENDING DIET

HOME

YOUR DASHBOARD
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Relief, Not Sticker Shock
Access expert-level support—financial planners, coaches, therapists—at a fraction of the usual cost. Just click "Meet" whenever you need it.
Reserve My Spot
Join our early access list and get free access to our first release.

Built for GenX Millennials, by GenX Millennials
At Richuel, we understand what it’s like to navigate layoffs, career pivots, and family changes—because we’ve lived it ourselves. Our team of career-shifting GenX Millennials brings decades of experience in fintech, planning, and coaching to deliver practical guidance for our stage of life.
You want answers, not anxiety.
Happy beta users
“I was laid off at 48 and had no idea where to start. Richuel made it simple—and helped me feel in control of my future.”
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Lisa M.
“Switching careers was scary. The scenario planner showed me what I could do. Game-changer.”
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Ben S.
“I've tried budgeting apps, but nothing helped me see the impact of my life decisions over time like Richuel did. I was able to think through my options.”
Ken N.