We help financial DIYers navigate confidently.

Richuel is a financial navigation app with personalized money playbooks and guided habit tracking that makes it fun, easy, and affordable to manage your money well.

Free Early Access

You need to know what you don't know.

How and when will we reach our financial freedom number?

Am I financially ready to make a career shift or build a company?

What newer alternative investments should I consider and how do I get access?

How it works

A personalized program.

Take a 5-minute assessment and we’ll design a personalized program with recommended modules to get you the answers you need.

WELCOME

YOUR ROADMAP

Level 3: Flexibility

Bite-sized money playbooks.

A digital experience guides you through quick playbooks delivered in a mobile app to easily fit finance into your busy schedule.

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TODAY'S COACHING

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TODAY'S LESSON

Guided financial habit tracking & motivation.

Your financial navigation app guides you through money habits to make it easy to complete and fun to celebrate progress.

SPENDING DIET

HOME

YOUR DASHBOARD

Celebrate financial success!

Complete the playbooks and build good money habits to boost your financial confidence, goal achievement, and freedom.

73% DIY their finances and need help to boost success.

Financial Confidence Score

Be self-assured in your ability to manage money and make the best decisions.

75% do not feel "highly confident" in their financial decision-making.

Financial Achievement Score

Feel fulfilled with your current financial situation and goal achievement.

78% are not completely satisfied with their finances and progress on life goals.

Financial Freedom Score

Attain independence, with flexibility to make life choices without financial worries.

89% do not believe they are living their definition of financial freedom.

Reviews

Happy beta users

“The Richuel App has transformed my money choices every day. It's an easy tool for anyone looking to get money smart and take clear steps towards financial freedom."

John D.

“I've tried several money apps, but none compare to the simplicity and effectiveness of Richuel to motivate me to be smarter about managing my money.”

Jennifer S.

“I've seen a noticeable improvement in the state of my finances since using Richuel. It's a game-changer for anyone looking to prioritize their relationship with money and build wealth.”

Ken N.